We produced The “IBM DB2 Universal Database Portfolio CD,” a comprehensive CD-ROM marketing program for IBM’s DB2 Universal Database software. The purpose of the program was to give developers additional visibility to the DB2 Universal Database user community worldwide. The final product was a mulitplatform CD running on Microsoft Windows, IBM OS/2, Sun Solaris, IBM AIX, and HP-UX. The CD includes DB2 developer information, banner ads, multimedia presentations, marketing materials, and white papers viewed via an incorporated Web browser. The content was localized into 14 languages.