eMedia Search Engine Optimization and Search Engine Marketing
Boulder and Denver, CO
Programs combining Search Engine Optimization (SEO) to generate Organic results and
Search Engine Marketing (SEM) to generate Paid results
Search Engine Optimization (SEO): Quickly achieve high position on search engines. You could have the best-designed Website with all the “bells and whistles” you desire, but, unless traffic is driven to your site, and qualified viewers at that, it remains just an under-utilized pretty picture. There is an element of art that goes into designing a good site that drives organic traffic from search engines, but, there is a science to it, too. Being conversant with the different components that attract enhanced organic activity and qualified visitors to your site from web searches is a full-time job. Most importantly, you want visitors who fit your customer profile – who are more likely to become customers for your company. Search engine formulas change, regularly, and it is our job to stay on top of these changes and integrate that expertise into your site through our Search Engine Optimization programs. Relevancy of your content, keeping that content fresh, and building your message, keywords, and links into a search-engine friendly structure on desktop and mobile devices are keys to your success. eMedia can help boost your ratings to elevate you to the top of the page.
Search Engine Marketing (SEM): eMedia Marketing & Development’s wealth of experience managing successful Sponsored Link Advertising Campaigns (Pay-Per-Click/PPC) can help your company quickly achieve high ad position on Search Engines, while minimizing your cost. Produce immediate and quantifiable results through Google AdWords, Bing Ads, Facebook Ads and other PPC platforms — based on a foundation of thorough research. We produce, implement, and manage text ads, display ads, video ads, mobile ads, and sponsorships for the PPC advertising networks. Grow your Web presence and bring qualified visitors to your site. Effectively, target your audience by geography, demographics, interest, behavior, technology, mobile and desktop devices . . . and more. Make good use of your investment – and, it is all measurable, too.
Here’s an article on some SEO On-Page Factors that affect search engine rankings.