eMedia Business Philosophy – Online Marketing and Internet Development
Boulder and Denver, CO
As technology becomes more readily accessible and affordable and the movement toward online searching, comparison shopping, and marketing becomes inexorable, what is often missing is the expertise and experience to efficiently and proactively lay the infrastructure for future success. There is an imperative for all businesses to become highly competent with Internet development and online marketing, or, no matter how successful they are today, they will become less competitive in the future.
The same disciplines that make a brick-and-mortar business successful need to be utilized through online marketing:
(1) offering a professional, engaging, and fulfilling experience, (2) developing customer loyalty, (3) gathering customer data and making it immediately useable, (4) promoting new customer “walk-in” trade, (5) keeping contact with qualified customers and new prospects through advertising, coupons, offers, direct mail (direct e-mail), newsletters (e-newsletters) and social activity, (6) tracking what works successfully, and (7) understanding your ROI.
Though eMedia is conversant with a “top-down” high-level consulting approach, what is required for many companies in today’s online business climate is a practical, “bottom-up” approach that yields immediate results. We commit to being there for our clients every step of the way – and, we make sure to provide you with the infrastructure, know-how, and ease-of-use necessary to operate your site and online marketing programs on your own, if you choose, so that you are always in control.
Our long-term interest is aligned with yours. Our goal is to become a valuable partner to you in the development of your business, so that, based on merit and measurable activity, you choose to ask for eMedia’s continued assistance.
— Jim Koppel, President